Campaign completed for the Youth and Livelihoods department of the International Rescue Committee (IRC) with Cindy Jian and Jane Kim.
Youth and Livelihoods creates programs which allow children in areas of conflict or natural disaster to have normal childhoods. However, they needed assistance elevating awareness of their incredible work within the IRC as a whole. In response to this brief we created a series of four posters each begininning with the hook “400 million of the world’s would rather…”, then filling the end of that hook with an childhood activity which would be relatable worldwide. We decided to heavily texturize each poster to echo the grittiness of the third world and to create a more emotional connection with the viewer. Additionally, we created illustrations which portrayed the daily conflict felt by the children Youth and Livelihoods assists, wanting to be a care-free child yet having to take on adult responsibilities Each of these posters then links to a motion graphic which explains their department in more thorough detail and provides a link for viewers to contact the department head directly.